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TA
Taobao
HighTaobao's 2012 breach reportedly exposed 21 million accounts, revealing email addresses and plain text passwords.
- Records exposed
- 21,149,008 records
- Breach date
- Breach Jan 1, 2012
- Last update
- Updated Oct 8, 2016
What data was exposed?
Fields reported as compromised in this breach record.
Email addressesPasswords
Why does this breach matter?
In-depth analysis of the breach and its implications.
In early 2012, reports emerged of a significant data breach allegedly targeting the popular Chinese online shopping platform Taobao. The breach allegedly involved 21 million subscriber accounts, exposing data including email addresses and plain text passwords. Due to challenges in confirmation, the breach remains classified as unverified.
Impact Analysis
Understanding the scope and consequences of this breach.
- User Impact
- Users' email addresses and plaintext passwords were exposed, increasing the risk of account compromise.
- Business Impact
- The breach possibly affected Taobao's customer trust and data security reputation.
- Affected Sectors
- E-commerce
- Geographic Impact
- China
What You Should Do
Recommended actions to take in response to this breach.
If You Were Affected
- •Immediately change your passwords and ensure they are strong.
- •Enable two-factor authentication on all accounts.
- •Monitor your accounts for unauthorized activity.
Preventive Measures
- •Use unique passwords for each account.
- •Adopt password managers to securely store login credentials.
- •Regularly review your account security settings.
Frequently Asked Questions
Common questions about this breach and what it means for you.
Yes, update your password to a distinct and secure one immediately if you suspect exposure.