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SP

Special K Data Feed Spam List

High

The Special K Data Feed breach exposed 30 million sensitive records, raising awareness about data management risks.

Records exposed
30,741,620 records
Breach date
Breach Oct 7, 2015
Last update
Updated Nov 24, 2016

What data was exposed?

Fields reported as compromised in this breach record.

Dates of birthEmail addressesGendersIP addressesNamesPhysical addresses

Why does this breach matter?

In-depth analysis of the breach and its implications.

The Special K Data Feed breach, disclosed in October 2015, involved the exposure of over 30 million records containing sensitive personal information including names, physical and IP addresses, birth dates, genders, and email addresses. This incident highlights the risks associated with data compilation and management by third parties, especially when such datasets are leaked or misused.

Impact Analysis

Understanding the scope and consequences of this breach.

User Impact
Affected individuals may experience unsolicited communication, fraud risks, or identity theft.
Business Impact
Organizations reliant on third-party data must reassess their data management and security policies.
Affected Sectors
  • Marketing
  • Data Aggregation
Geographic Impact
  • Potentially Global

What You Should Do

Recommended actions to take in response to this breach.

If You Were Affected

  • Monitor unsolicited contact closely to identify potential fraud.
  • Utilize identity theft protection services if needed.
  • Confirm the accuracy of public records containing your data.

Preventive Measures

  • Limit sharing of personal information with nonessential entities.
  • Verify data protection measures of third-party services before engagement.
  • Use unique email addresses for non-core interactions.

Frequently Asked Questions

Common questions about this breach and what it means for you.

No known payment data was involved—exposed data included personal and contact details.