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HE

Hello Cake

Medium

Hello Cake, a healthcare provider, suffered a breach in 2025 exposing personal data of 23,000 users.

Records exposed
22,907 records
Breach date
Breach Jul 25, 2025
Last update
Updated Oct 15, 2025

What data was exposed?

Fields reported as compromised in this breach record.

Dates of birthEmail addressesNamesPhone numbersPhysical addressesPurchases

Why does this breach matter?

In-depth analysis of the breach and its implications.

In July 2025, Hello Cake, a provider of sexual healthcare products, experienced a data breach resulting in the exposure of personal information of approximately 23,000 individuals. This data was subsequently shared on a public hacking forum, making it accessible to unauthorized parties. The compromised records included names, email addresses, phone numbers, physical addresses, dates of birth, and details of purchases.

Impact Analysis

Understanding the scope and consequences of this breach.

User Impact
Exposed sensitive personal information can lead to identity theft, phishing attacks, and privacy violations.
Business Impact
Reputational damage, potential financial losses, and regulatory fines due to the breach and mishandling of sensitive data.
Affected Sectors
  • Healthcare
  • E-commerce
Geographic Impact
  • Global

What You Should Do

Recommended actions to take in response to this breach.

If You Were Affected

  • Monitor your accounts for unauthorized activity.
  • Change passwords and ensure they are unique and strong.
  • Report identity misuse to relevant authorities.

Preventive Measures

  • Practice secure password management strategies.
  • Use trusted services to monitor data exposures.
  • Awareness and education about phishing and online threats.

Frequently Asked Questions

Common questions about this breach and what it means for you.

The breach exposed names, email addresses, phone numbers, physical addresses, dates of birth, and purchase information.

Attribution

Additional attribution provided with the breach record.

Threat Actor 888