DemandScience by Pure Incubation
CriticalDemandScience faced a breach exposing 121.7M business contact records from a legacy system.
Exposed data classes
Fields reported as compromised in this breach record.
Detailed Analysis
In-depth analysis of the breach and its implications.
In February 2024, a substantial data breach occurred affecting DemandScience, owned by Pure Incubation, where a dataset containing business contact information appeared on a hacking forum. This data breach was later traced to a legacy system, resulting in the exposure of over 121.7 million records comprising corporate email addresses, physical addresses, employers, job titles, names, phone numbers, and linked social media profiles such as LinkedIn.
Impact Analysis
Understanding the scope and consequences of this breach.
- User Impact
- Users' business contact details were exposed, increasing the risk of spam and targeted social engineering.
- Business Impact
- Brand reputation damage and potential liability for mishandled data.
- Affected Sectors
- Corporate communications
- Marketing
- Geographic Impact
- Global
What You Should Do
Recommended actions to take in response to this breach.
If You Were Affected
- •Monitor for spam and phishing attempts.
- •Review connected social media settings.
- •Consider updating exposed information.
Preventive Measures
- •Utilize modern and secure systems.
- •Implement frequent access auditing.
- •Regularly decommission unused systems securely.
Frequently Asked Questions
Common questions about this breach and what it means for you.