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DemandScience by Pure Incubation

Critical

DemandScience faced a breach exposing 121.7M business contact records from a legacy system.

Records exposed
121,796,165 records
Breach date
Breach Feb 28, 2024
Last update
Updated Nov 13, 2024
Source

What data was exposed?

Fields reported as compromised in this breach record.

Email addressesEmployersJob titlesNamesPhone numbersPhysical addressesSocial media profiles

Why does this breach matter?

In-depth analysis of the breach and its implications.

In February 2024, a substantial data breach occurred affecting DemandScience, owned by Pure Incubation, where a dataset containing business contact information appeared on a hacking forum. This data breach was later traced to a legacy system, resulting in the exposure of over 121.7 million records comprising corporate email addresses, physical addresses, employers, job titles, names, phone numbers, and linked social media profiles such as LinkedIn.

Impact Analysis

Understanding the scope and consequences of this breach.

User Impact
Users' business contact details were exposed, increasing the risk of spam and targeted social engineering.
Business Impact
Brand reputation damage and potential liability for mishandled data.
Affected Sectors
  • Corporate communications
  • Marketing
Geographic Impact
  • Global

What You Should Do

Recommended actions to take in response to this breach.

If You Were Affected

  • •Monitor for spam and phishing attempts.
  • •Review connected social media settings.
  • •Consider updating exposed information.

Preventive Measures

  • •Utilize modern and secure systems.
  • •Implement frequent access auditing.
  • •Regularly decommission unused systems securely.

Frequently Asked Questions

Common questions about this breach and what it means for you.

Business contact information including names, email addresses, employers, job titles, phone numbers, addresses, and LinkedIn profiles.