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Blooms Today

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Blooms Today suffered a breach exposing 3.2M unique user records including personal details and partial card data.

Records exposed
3,184,010 records
Breach date
Breach Nov 11, 2023
Last update
Updated Sep 3, 2024
Source

What data was exposed?

Fields reported as compromised in this breach record.

Email addressesNamesPartial credit card dataPhone numbersPhysical addresses

Why does this breach matter?

In-depth analysis of the breach and its implications.

In April 2024, data from Blooms Today, an online floral service, surfaced on a notorious hacking forum. The dataset comprised 15 million records, involving email addresses, names, phone numbers, physical addresses, and limited credit card details, including card type, final 4 digits, and expiry dates. These details, aggregated up to November 2023, were not adequate for unauthorized transactions. Multiple outreach attempts to Blooms Today to address this breach remained unanswered.

Impact Analysis

Understanding the scope and consequences of this breach.

User Impact
Users may face personalized phishing attempts and increased spam.
Business Impact
Reputational damage and potential loss of consumer trust for Blooms Today.
Affected Sectors
  • E-commerce
  • Retail
Geographic Impact
  • Global
  • Primarily impacting U.S-based users

What You Should Do

Recommended actions to take in response to this breach.

If You Were Affected

  • •Monitor payment card activity for unauthorized transactions.
  • •Change compromised passwords if reused on other services.
  • •Be cautious of phishing emails referencing Blooms Today.

Preventive Measures

  • •Utilize multi-factor authentication on accounts.
  • •Avoid sharing credit card details unless necessary.
  • •Vet companies' security measures before sharing sensitive data.

Frequently Asked Questions

Common questions about this breach and what it means for you.

Users should remain vigilant for phishing attempts and monitor financial accounts for anomalous transactions.