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BI

Bitly

High

Bitly suffered a 2014 data breach exposing 9.3M account details, including email, username, and hashed passwords.

Records exposed
9,313,136 records
Breach date
Breach May 8, 2014
Last update
Updated Oct 6, 2017

What data was exposed?

Fields reported as compromised in this breach record.

Email addressesPasswordsUsernames

Why does this breach matter?

In-depth analysis of the breach and its implications.

In May 2014, Bitly, a provider of link management services, confirmed experiencing a data breach exposing over 9.3 million accounts. The compromised data included email addresses, usernames, and hashed passwords—primarily hashed using SHA-1, with a subset utilizing bcrypt.

Impact Analysis

Understanding the scope and consequences of this breach.

User Impact
Users might face risks such as credential theft or unauthorized access due to compromised account information.
Business Impact
Bitly faced trust challenges and had to implement enhanced security measures and notify users about the breach.
Affected Sectors
  • Technology
Geographic Impact
  • Global

What You Should Do

Recommended actions to take in response to this breach.

If You Were Affected

  • Change passwords associated with Bitly accounts immediately.
  • Monitor associated email accounts for unauthorized activity.
  • Check access logs within Bitly for unusual behavior.

Preventive Measures

  • Enable multifactor authentication on all accounts.
  • Utilize unique and strong passwords across services.
  • Regularly audit third-party services for their security measures.

Frequently Asked Questions

Common questions about this breach and what it means for you.

Email addresses, usernames, and hashed passwords (SHA-1 and bcrypt).